®2024

®2024

®2024

California Science Center

California Science Center

The visual identity of the California Science Center captures its dynamic spirit, making it instantly recognizable and setting it apart from other museums. It embodies a modern, versatile space where curious minds of all ages can explore, learn, and be inspired. This vibrant identity invites visitors to experience science in a way that's engaging, fun, and accessible to everyone.

Client

California Science center

DELIVERABLES

Photography Branding

Year

2016

Role

Creative Direction

Rebranding

The visual identity of the California Science Center captures its dynamic spirit, making it instantly recognizable and setting it apart from other museums. It embodies a modern, versatile space where curious minds of all ages can explore, learn, and be inspired. This vibrant identity invites visitors to experience science in a way that's engaging, fun, and accessible to everyone.

The visual identity of the California Science Center captures its dynamic spirit, making it instantly recognizable and setting it apart from other museums. It embodies a modern, versatile space where curious minds of all ages can explore, learn, and be inspired. This vibrant identity invites visitors to experience science in a way that's engaging, fun, and accessible to everyone.

Intro to the museum

The California Science Center’s new identity is all about looking deeper. Inspired by X-rays, the rebrand reveals the hidden systems that shape our world, from microscopic life to vast ecosystems. Discovery, curiosity, and transparency are at the heart of every exhibit.

Intro to the museum

The California Science Center’s new identity is all about looking deeper. Inspired by X-rays, the rebrand reveals the hidden systems that shape our world, from microscopic life to vast ecosystems. Discovery, curiosity, and transparency are at the heart of every exhibit.

The California Science Center’s new identity is all about looking deeper. Inspired by X-rays, the rebrand reveals the hidden systems that shape our world, from microscopic life to vast ecosystems. Discovery, curiosity, and transparency are at the heart of every exhibit.

The Science Center’s rebranding draws on the metaphor of X-rays revealing hidden worlds beneath the surface. This idea shaped both design and storytelling, emphasizing that science is about uncovering the vibrant systems behind everyday life. Exhibits like “World of Life” and “Ecosystems” reflect this, exploring microscopic biology and the interdependence of natural systems. The X-ray metaphor became a symbol of curiosity, transparency, and discovery core to the Center’s mission to illuminate the unseen forces shaping our world.

Institution research

Institution research

The Science Center’s rebranding draws on the metaphor of X-rays revealing hidden worlds beneath the surface. This idea shaped both design and storytelling, emphasizing that science is about uncovering the vibrant systems behind everyday life. Exhibits like “World of Life” and “Ecosystems” reflect this, exploring microscopic biology and the interdependence of natural systems. The X-ray metaphor became a symbol of curiosity, transparency, and discovery core to the Center’s mission to illuminate the unseen forces shaping our world.

‹ Museo Tamayo