BILLY DUVALLE

®2024

BILLY DUVALLE

®2024

BILLY DUVALLE

®2024

Museo Tamayo

Museo Tamayo

Located in Mexico City, Museo Tamayo was founded by artist Rufino Tamayo to showcase international contemporary art. It blends modernist architecture with a forward-thinking curatorial approach, hosting exhibitions, performances, and public programs that foster dialogue between global and Mexican artists. Engage younger audiences by transforming the museum into a participatory, evolving cultural space. Using kinetic branding, they can move around the space as the logo assimilates with the space. Bold, inclusive, and curious.

Client

Behance

DELIVERABLES

Photography Branding

Year

2016

Role

Creative Direction

REBRANDING

Located in Mexico City, Museo Tamayo was founded by artist Rufino Tamayo to showcase international contemporary art. It blends modernist architecture with a forward-thinking curatorial approach, hosting exhibitions, performances, and public programs that foster dialogue between global and Mexican artists. Engage younger audiences by transforming the museum into a participatory, evolving cultural space. Using kinetic branding, they can move around the space as the logo assimilates with the space. Bold, inclusive, and curious.

Located in Mexico City, Museo Tamayo was founded by artist Rufino Tamayo to showcase international contemporary art. It blends modernist architecture with a forward-thinking curatorial approach, hosting exhibitions, performances, and public programs that foster dialogue between global and Mexican artists. Engage younger audiences by transforming the museum into a participatory, evolving cultural space. Using kinetic branding, they can move around the space as the logo assimilates with the space. Bold, inclusive, and curious.

Intro to the museo Tamayo

This video represents an open space projection at the museum, giving the feel of how music, art, and kinetic shapes being those observing to engage with the space.

Intro to the museo Tamayo

This video represents an open space projection at the museum, giving the feel of how music, art, and kinetic shapes being those observing to engage with the space.

This video represents an open space projection at the museum, giving the feel of how music, art, and kinetic shapes being those observing to engage with the space.

Through dynamic research into Museo Tamayo’s architectural legacy and curatorial ethos, this project evolved from a historical lens into a contemporary reimagining of the museum as a living, agentic system. Originally conceived as a modernist space for international dialogue, the museum is now interpreted as a modular platform for cultural negotiation and speculative futures. This shift foregrounds participatory design, digital interfaces, and generative identity systems—transforming Museo Tamayo from a static archive into a responsive, experimental ecosystem for contemporary art and design.

Institution research
Institution research

Through dynamic research into Museo Tamayo’s architectural legacy and curatorial ethos, this project evolved from a historical lens into a contemporary reimagining of the museum as a living, agentic system. Originally conceived as a modernist space for international dialogue, the museum is now interpreted as a modular platform for cultural negotiation and speculative futures. This shift foregrounds participatory design, digital interfaces, and generative identity systems—transforming Museo Tamayo from a static archive into a responsive, experimental ecosystem for contemporary art and design.

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